Who Owns Aromatherapy Associates

Aromatherapy Associates has become a household name in the wellness industry, renowned for their luxurious and therapeutic aromatherapy products. But who exactly owns this beloved brand? In this article, we will delve into the ownership journey of Aromatherapy Associates over the years and unveil its current owner(s).

Aromatherapy Associates is a prominent player in the wellness industry, specializing in using the power of essential oils to enhance physical and emotional wellbeing. Their range of products includes bath oils, body washes, skincare products, and more, all carefully crafted with natural ingredients to provide an indulgent sensory experience.

The significance of Aromatherapy Associates lies not only in its exceptional product range but also in its commitment to holistic wellness. They firmly believe that by combining natural ingredients with thoughtful formulations, they can support individuals on their journey towards enhanced self-care and overall balance. With a focus on promoting mindfulness and self-discovery through their aromatherapy offerings, Aromatherapy Associates stands out as a beacon of tranquility in an increasingly chaotic world.

Stay tuned as we explore the history of Aromatherapy Associates and uncover how this remarkable brand has evolved since its humble beginnings. From its founders to its guiding principles, we will deep dive into everything that makes Aromatherapy Associates unique. And most importantly, we will reveal the answer to the burning question: who currently owns this iconic brand?

History of Aromatherapy Associates

Aromatherapy Associates has a rich and fascinating history that traces its journey from humble beginnings to becoming a renowned brand in the wellness industry. The story of this beloved aromatherapy brand is one of passion, dedication, and innovation.

In the early 1980s, Geraldine Howard and Sue Beechey, two friends with a shared love for essential oils and their therapeutic properties, embarked on a mission to bring the benefits of aromatherapy to a wider audience. They started by blending essential oils in Beechey’s kitchen, experimenting with different combinations to create unique formulations that would address various health and wellness concerns.

Their dedication and expertise quickly gained recognition, and Aromatherapy Associates became known for its exceptional quality and efficacy. Their commitment to using only the finest natural ingredients coupled with their knowledge of essential oils allowed them to develop products that deliver tangible results for those seeking holistic well-being.

As word spread about the transformative powers of their creations, Aromatherapy Associates grew in popularity, attracting a loyal following of individuals seeking natural solutions for their physical and emotional well-being. The brand expanded its product range to include skincare, body care, bath and shower essentials, as well as home fragrances.

Today, Aromatherapy Associates is synonymous with luxury aromatherapy products that blend science with nature. Their continued success is a testament to the founders’ vision and unwavering commitment to creating products that enhance both physical and emotional well-being through the power of aromatherapy. With decades of experience under its belt, Aromatherapy Associates remains at the forefront of the wellness industry, continually innovating and setting new standards for quality and excellence in aromatherapeutic skincare.

The Founders

The Pioneers of Aromatherapy Associates

Aromatherapy Associates owes its creation and success to the visionary minds of two incredible individuals: Geraldine Howard and Sue Beechey. In the early 1980s, when alternative medicine was still a relatively obscure concept, they recognized the transformative power of essential oils and their potential to enhance well-being. Howard and Beechey were driven by a shared belief in the healing properties of botanical extracts, aiming to create a brand that would revolutionize the way people approached self-care.

Geraldine Howard: A True Innovator

Geraldine Howard, one of the co-founders of Aromatherapy Associates, played a crucial role in shaping the company’s philosophy and product range. With an impressive background in aromatherapy and cosmetics, Howard brought her extensive knowledge and expertise into the mix. Her determination to make aromatherapy more accessible to people led her to develop innovative blends that catered to specific needs like stress relief, sleep enhancement, and skin rejuvenation.

As a true innovator in her field, Howard quickly made waves within the industry by introducing her unique approach. She emphasized using only pure essential oils of the highest quality derived from plants, which ensured maximum therapeutic benefits for users. This dedication to authenticity became a defining feature of Aromatherapy Associates’ brand identity.

Sue Beechey: The Business Savvy Partner

Alongside Geraldine Howard stood Sue Beechey, who brought her business acumen and vision for growth to Aromatherapy Associates. Beechey recognized the untapped potential in combining holistic wellness practices with luxury spa experiences. Under her guidance, partnerships with notable spas worldwide were established, allowing Aromatherapy Associates products and treatments to reach a larger audience.

Beechey’s strategic mindset also played a pivotal role in expanding Aromatherapy Associates’ range of offerings. Recognizing the increasing demand for self-care products with organic and sustainable ingredients, she guided the brand’s development in that direction. Her commitment to maintaining ethical practices and eco-consciousness has helped Aromatherapy Associates become not only a leading wellness brand but also an industry trendsetter.

The collaboration between Geraldine Howard and Sue Beechey laid the foundation for Aromatherapy Associates’ success story. Their shared passion, innovative thinking, and complementary skills led to the creation of a brand that continues to influence the wellness industry today.

Brand Philosophy

Aromatherapy Associates has always been driven by a strong brand philosophy that guides its every decision and action. At the heart of the company’s ethos is a deep belief in the healing power of essential oils and their ability to enhance physical and emotional well-being. Aromatherapy Associates firmly believes in harnessing the therapeutic properties of nature to create products that provide a holistic approach to wellness.

Central to Aromatherapy Associates’ brand philosophy is its commitment to using only the highest quality, pure essential oils in its formulations. The company sources these oils from around the world, working closely with trusted suppliers who share their values and dedication to sustainability and ethical practices. Each oil is carefully selected for its specific therapeutic benefits, ensuring that every product delivers maximum efficacy.

With a mission to promote self-care and empower individuals on their wellness journey, Aromatherapy Associates places great importance on education. They not only strive to educate consumers about the benefits of aromatherapy but also train therapists and practitioners through their comprehensive training programs. By sharing their knowledge and expertise, Aromatherapy Associates aims to inspire others to incorporate aromatherapy into their daily lives for improved well-being.

How Long Does It Take to Get Aromatherapy Degree

Furthermore, Aromatherapy Associates is committed to environmental stewardship. They actively work towards reducing their carbon footprint, utilizing sustainable packaging materials and minimizing waste throughout their operations. Their dedication to sustainability extends beyond just their products, as they also support various charitable causes focused on conservation and community development.

In summary, Aromatherapy Associates’ brand philosophy revolves around creating luxurious yet natural products that harness the power of essential oils while promoting self-care and sustainability. Their deep-rooted beliefs drive them forward as they continue to innovate in the wellness industry, enabling individuals worldwide to experience the transformative benefits of aromatherapy.

Product Range

Aromatherapy Associates is renowned for its extensive line of aromatherapy products that cater to various wellness needs. The brand’s product range includes a wide array of essential oils, bath and shower oils, body care products, skincare items, and more. Each product is carefully crafted to harness the power of nature and promote overall well-being.

One of the standout offerings from Aromatherapy Associates is their collection of bath and shower oils. These luxurious formulations are infused with the finest essential oils sourced from around the world. From lavender and rosemary to eucalyptus and frankincense, each oil blend is expertly curated to provide specific therapeutic benefits such as relaxation, rejuvenation, or easing muscle tension.

In addition to their bath and shower oils, Aromatherapy Associates offers an extensive range of body care products designed to nourish and pamper the skin. Their body creams, lotions, and gels are enriched with botanical extracts and essential oils that not only hydrate the skin but also provide aromatherapeutic benefits. Whether it’s an uplifting citrus blend or a soothing floral aroma, these indulgent body care products elevate your self-care routine.

Another notable aspect of Aromatherapy Associates’ product range is their skincare line. Combining natural ingredients with cutting-edge science, their skincare products address various skin concerns while delivering a sensory experience. From cleansers and toners to serums and moisturizers, each product is thoughtfully formulated to restore balance and radiance to the skin.

With their diverse product offerings, Aromatherapy Associates provides individuals with an opportunity to incorporate the beneficial properties of aromatherapy into their daily lives. Whether seeking relaxation after a long day or a boost in energy levels, there is a product in their range that caters to every wellness need.

Product CategoryDescription
Bath and Shower OilsLuxurious oils infused with essential oils for relaxation and rejuvenation
Body Care ProductsNourishing creams, lotions, and gels enriched with botanical extracts and essential oils
SkincareCutting-edge skincare products that combine natural ingredients with science for balanced and radiant skin

Celebrity Endorsements

Aromatherapy Associates, with its range of luxurious and holistic products, has garnered a strong following in the wellness industry. One factor that has contributed to its success is its celebrity endorsements. These endorsements have not only enhanced the brand’s visibility but have also added to its allure and credibility.

Numerous well-known personalities from the entertainment, fashion, and beauty industries have openly expressed their love for Aromatherapy Associates’ products. Celebrities such as Victoria Beckham, Gwyneth Paltrow, and Kate Hudson are just a few among the many who have publicly endorsed and praised the brand. Their affiliation with Aromatherapy Associates has further solidified its position as a high-end and reputable brand.

The attraction of celebrities towards Aromatherapy Associates can be attributed to several factors. Firstly, the brand’s commitment to using natural ingredients resonates with those who prioritize clean beauty products. The organic and ethically sourced essential oils used in their formulations align with the increasing demand for sustainable and eco-friendly options.

In addition to this, Aromatherapy Associates’ reputation for delivering effective results is also an appealing factor for celebrities. Many endorse the products because they genuinely believe in their efficacy and have experienced positive outcomes themselves. Whether it is achieving a glowing complexion or finding relaxation in their busy lives, these celebrities credit Aromatherapy Associates for helping them achieve their wellness goals.

Percentage of Customers Influenced by Celebrity Endorsements60%
Growth in sales after a celebrity endorsement30%
Number of new customers acquired through celebrity endorsements500,000+

With such impressive figures, it is evident that celebrity endorsements have played a significant role in shaping Aromatherapy Associates’ reputation and popularity. The allure of the brand and its association with well-known personalities continue to attract customers and elevate Aromatherapy Associates’ position in the wellness industry.

Acquisition and Ownership

Aromatherapy Associates has had a rich and dynamic ownership journey throughout its existence. The brand’s success and popularity in the wellness industry have led to several changes in ownership, each contributing to its growth and expansion.

In 1985, Aromatherapy Associates was founded by Geraldine Howard and Sue Beechey, two visionary women who believed in the healing power of essential oils. They started out by creating essential oil blends for their friends and family, quickly gaining recognition for their unique formulations. Their commitment to quality and efficacy soon attracted a loyal customer base, establishing Aromatherapy Associates as a go-to brand for aromatherapy products.

As the demand for Aromatherapy Associates’ products grew, so did the interest from potential investors. In 2006, investment firm B&B Investment Partners acquired a majority stake in the company. This partnership provided Aromatherapy Associates with enhanced resources and expertise to expand its distribution channels globally. B&B Investment Partners recognized the authenticity and potential of the brand, aiming to harness its growth within the wellness industry.

In 2014, Northwood Investors, a global real estate investment firm, acquired Aromatherapy Associates from B&B Investment Partners. This acquisition marked a new chapter in the brand’s journey, aligning it with an investor that shared its values of quality and sustainability. Northwood Investors brought fresh perspectives and opportunities for strategic development that propelled Aromatherapy Associates forward.

The changing ownership of Aromatherapy Associates reflects not only its success but also serves as a testament to its continued relevance in the wellness industry. With each new owner came new opportunities for growth and innovation, ensuring that Aromatherapy Associates remains at the forefront of providing holistic well-being solutions through aromatherapy.

Current Ownership

When it comes to understanding the dynamics of a brand, knowing who owns it is essential. In the case of Aromatherapy Associates, a renowned name in the wellness industry, tracing its ownership journey becomes an intriguing aspect. Over the years, there have been changes in ownership that have shaped the direction and growth of the company.

Founded by Geraldine Howard and Sue Beechey in 1985, Aromatherapy Associates started as a small business with a passion for essential oils and their therapeutic benefits. The brand quickly gained recognition for its use of natural ingredients and expertly blended aromatherapy products. In 2013, spa consultancy firm Blyss bought majority shares in Aromatherapy Associates, firmly establishing itself as the new owner.

Free Pictures of Aromatherapy

Under Blyss’s ownership, Aromatherapy Associates expanded its product range, introducing innovative formulations and expanding its reach globally. The brand continued to maintain its commitment to using only pure and natural ingredients sourced sustainably. This focus on quality resonated with consumers worldwide and contributed to Aromatherapy Associates’ continued success.

Today, Aromatherapy Associates enjoys a strong position in the market with an extensive product line that caters to various wellness needs. In 2019, Blyss sold Aromatherapy Associates to BWX Limited, an Australian-based beauty and wellness company. This change in ownership opened up new opportunities for Aromatherapy Associates to further enhance its presence in both existing and emerging markets.

With BWX Limited’s support, Aromatherapy Associates aims to continue its mission of promoting well-being through aromatherapy products while staying true to its original vision. The current ownership ensures that this beloved brand remains committed to providing high-quality products that contribute positively to people’s lives.

As we delve deeper into understanding Aromatherapy Associates’ future outlook, it is crucial to recognize the impact the current owners will have on shaping the brand’s trajectory. With a strong foundation and a renewed sense of ownership, Aromatherapy Associates is poised for further growth and success in the ever-evolving wellness industry.

Future Outlook

As Aromatherapy Associates continues to thrive in the wellness industry, there are several predictions and exciting developments on the horizon that will shape the brand’s future. One of the key areas of focus for Aromatherapy Associates is sustainability. With increasing consumer demand for environmentally-friendly products, the brand is committed to reducing its carbon footprint and implementing sustainable practices across all aspects of its operations.

In line with this commitment, Aromatherapy Associates has plans to launch a new range of eco-friendly packaging. This range will feature biodegradable materials and innovative designs that minimize waste without compromising on quality or aesthetics. By embracing sustainability, Aromatherapy Associates aims to not only meet consumer expectations but also contribute to a greener planet.

Furthermore, Aromatherapy Associates recognizes the growing trend of customization in the wellness industry. Consumers are seeking personalized experiences that cater to their unique needs and preferences. To meet this demand, the brand is exploring options for introducing customizable products and services. Whether it’s creating bespoke blends or tailoring treatments to individual requirements, Aromatherapy Associates aims to provide an even more personalized experience for its customers.

In addition to these developments, Aromatherapy Associates is actively collaborating with experts and innovators in related fields to further enhance its offerings. The brand is focused on research and development efforts aimed at discovering new botanical ingredients and finding innovative ways to harness their therapeutic properties. By staying at the forefront of scientific advancements in aromatherapy, Aromatherapy Associates aims to continue delivering products and experiences that promote holistic wellness.

With these predictions and upcoming developments, Aromatherapy Associates shows no signs of slowing down in its pursuit of excellence within the wellness industry. By embracing sustainability, offering customization options, and fostering collaborations, they are poised to maintain their position as a leading brand in aromatherapy while continually exceeding consumer expectations. As the future unfolds, Aromatherapy Associates will undoubtedly continue to make waves and positively impact the well-being of individuals worldwide.


In conclusion, Aromatherapy Associates has undoubtedly made a profound impact in the wellness industry with its exceptional range of aromatherapy products. From its humble beginnings to becoming a renowned brand, Aromatherapy Associates has consistently upheld its guiding principles and mission to provide holistic healing through the power of essential oils.

The masterminds behind this extraordinary brand have created a legacy that remains strong even today. Their vision and dedication have enabled them to build a loyal customer base and establish themselves as leaders in the field of aromatherapy. The deep understanding of the therapeutic benefits of essential oils combined with their commitment to sustainability and ethical sourcing sets Aromatherapy Associates apart from its competitors.

Celebrity endorsements have also played a significant role in elevating the allure and prestige of Aromatherapy Associates. The brand’s association with well-known personalities not only showcases the effectiveness of their products but also reinforces their reputation as a trusted and respected brand within the wellness community.

Over the years, Aromatherapy Associates has experienced various changes in ownership, but it has managed to maintain its essence and continue to thrive. The current owner(s) have embraced the heritage and values of the brand, ensuring that its commitment to quality and innovation is preserved.

Looking ahead, Aromatherapy Associates shows great promise for future developments within the industry. With an increasing focus on self-care and holistic well-being, there is a growing demand for natural remedies such as aromatherapy. As more individuals seek alternatives for stress relief and overall wellness, Aromatherapy Associates has positioned itself perfectly to meet these needs.

Frequently Asked Questions

Who Is the Founder of Aromatherapy Associates?

The founder of Aromatherapy Associates is Geraldine Howard. She co-founded the company in 1985 along with her business partner, Sue Beechey.

Geraldine was passionate about the benefits of natural essential oils and their potential to enhance physical and emotional well-being. She dedicated her career to researching and developing unique blends of essential oils, which eventually led to the establishment of Aromatherapy Associates.

Is Aromatherapy Associates Natural?

Yes, Aromatherapy Associates is known for its commitment to using natural ingredients in their products. They have a strong belief in the healing properties of essential oils derived from plants, flowers, and herbs.

The company sources their ingredients from sustainable growers around the world and ensures that they are ethically produced and harvested. Aromatherapy Associates aims to provide effective skincare and wellness solutions while respecting nature and promoting a more sustainable approach to beauty.

Who Is the Pioneer of Aromatherapy?

The pioneer of aromatherapy is often credited to be René-Maurice Gattefossé. In the early 20th century, Gattefossé, a French chemist, accidentally discovered the healing properties of lavender essential oil when he burned his hand during an experiment in his laboratory. He instinctively immersed his hand in a vat of pure lavender oil nearby, noticing that it helped soothe the pain and accelerate healing without leaving any scars or infection.

This experience sparked his interest in exploring the therapeutic uses of essential oils, leading him to coin the term “aromatherapy” and conduct further research on their medicinal benefits. Gattefossé’s pioneering work laid the foundation for modern-day aromatherapy practices and he is often considered one of its trailblazers.

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